Through my fashion education in school, I came to understand the importance of sustainable fashion, and the different aspects of what sustainable really means, and the ways to go in the directions to achieve that. Since then, sustainability, being green is one of the most important topic I paid close attentions to.
Fashion fashion has always been the biggest problem when it comes to sustainability, but honestly, fast fashion is not going to go away anytime soon, and that is why I am glad H&M is doing so many things to show that fast fashion can also be sustainable and fashionable. Some people may think most of them are unreal, but for me after reading their sustainable report for 2012, (
read it here), I believe H&M is giving an effort, it may not be perfect, but the effort is there. Sustainability is so much more than just using organic cotton, and H&M is tackling many aspects it. And that is why, I am definitely supporting their Conscious line. I hope many big companies will continue, or bring in an effort in making the world a better place. And yes, at this moment, I choose to believe H&M's efforts are real.
Happy Easter everyone!
T-shirt / Pant: H&M Conscious / Hat & Shoe: Zara / Necklace: H&M / Bag: Marc by Marc Jacobs Flipping Out Satchel